Competitive intelligence for consumer & franchise brands

Real-time line of sight into every competitor's growth strategy.

Track every rival's ads, marketing emails, pricing, reviews, and expansion — the intelligence to out-maneuver, built for consumer and franchise brands.

contrail · the data trail your competitors leave in their wake

Three things, done well

Not a dashboard to babysit. A short weekly read, a searchable archive, and a portfolio view.

01

Benchmark the signals that predict growth

Track how every competitor's web traffic, search interest, and review scores move over time — against yours. Spot the brand that's heating up in your market a quarter before it shows in their unit count.

02

A Swipe File of everything they run

Every competitor marketing email, Google ad, Meta ad, page change, and review — captured automatically, archived, and searchable. Your team's always-current competitive reference, built without the busywork.

03

Alerts on the moves that matter

New products, pricing changes, market entries, leadership departures — scored for significance and explained in plain English. Urgent moves hit your inbox instantly; the rest arrive in a short weekly brief.

From the makers

Contrail is built by Airframe Growth Partners.

Airframe is a growth advisory for consumer & franchise brands and the private-equity firms that back them. We do the work Contrail points at: growth strategy and marketing diligence for deals, paid & organic performance audits, and hands-on operating support for portfolio brands. We are highly-technical, data-driven operators — imagine the revenue impact we can have on your business.

TwilioSiriusXMBooksyHearth

Trusted by teams at Twilio, SiriusXM, Booksy, Hearth, Boardroom Salon for Men, and more.

Offered free or near-free to the brands we work with  ·  Weekly & instant digests by email and Slack  ·  Privacy  ·  Terms
Contrail — by Airframe Growth Partners