Know what your competitors changed — and why it matters.
Contrail watches every competitor's ads, website, emails, reviews, and store openings, then surfaces only the moves worth your attention. Built for multi-unit consumer brands and the PE firms that back them.
Three things, done well
Not a dashboard to babysit. A short weekly read, a searchable archive, and a portfolio view.
The Feed — only what matters
A single ranked stream of substantive competitor moves — a price cut, a market entry, a review collapse. An LLM filters the noise and writes a plain-English "why it matters" line, so you read the three things that changed this week, not the three hundred that didn't.
The Swipe Library — a living competitive file
Every competitor ad (Meta + Google), marketing email, page screenshot, and review excerpt — captured, archived, and searchable. Your marketing team's always-current reference file, built automatically instead of by hand.
The Roll-up — one lens across the portfolio
For the sponsor: demand & momentum benchmarking, leadership-change alerts, an expansion footprint map, and a configurable funding / M&A feed across every brand you own. Which competitive sets are heating up, at a glance.